Our Story
Two hundred years of mountain craft. One brand to carry it forward.
Born in the Beas Valley
Kullu — a valley threaded by the Beas river and flanked by Himalayan peaks — has been a centre of textile craft for over two centuries. The distinctive geometric patterns of Kullu shawls are not ornaments applied after weaving; they are the weave itself, born thread by thread from the minds of master weavers.
KulluFab was founded with a single resolve: to connect the world directly with the families who weave these textiles — removing middlemen, ensuring fair wages, and preserving a centuries-old tradition of mountain craft.
Every shawl we sell is sourced directly from weaver cooperatives in Kullu district. When you buy from KulluFab, you are not buying a product — you are sustaining a living heritage.
A Heritage Timeline
Pit Loom Tradition Established
Kullu weavers begin systematically weaving the distinctive geometric patterns that will define the region's craft identity for centuries.
Post-Independence Revival
Himachal Pradesh's handloom sector receives government support. Kullu shawls gain national recognition at the first Indian crafts exhibitions.
Global Export Recognition
Kullu shawls gain significant traction in international markets — Europe, Japan, and the Americas — establishing the valley's reputation for premium handwoven textiles.
KulluFab Founded
KulluFab is established to bring authentic Kullu textiles to global buyers while ensuring fair wages for the weaving families of Kullu district.
The Hands Behind Every Thread
Meet Our Artisans
Ram Lal Chandel
Sultanpur, Kullu · 32 years weaving
Third-generation weaver specialising in the Chasham Palla (eye motif) pattern. Ram Lal's shawls are distinguished by their mathematically precise diamond grids.
Savitri Devi
Bhuntar, Kullu · 25 years weaving
One of the few female master weavers in the valley, Savitri specialises in natural-dye stoles using walnut husk, madder root, and indigo sourced locally.
Deepak Negi
Patiala Kuhl, Kullu · 18 years weaving
The youngest of our core weavers, Deepak trained under his grandfather and now experiments with contemporary colour palettes while preserving traditional motifs.
Sustainability at the Core
Natural Fibres
Merino and local wool sourced from Himalayan shepherds. No synthetic blends, no shortcuts.
Local Economy
100% of weaving is done in-district. We pay above market rate to sustain livelihoods.
Minimal Waste
Pit loom weaving generates near-zero textile waste. Off-cuts become smaller accessories.